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Ignition Entertainment Helps Change the Lives of NYC's Disadvantaged Children
Ajay Chadha, President of Ignition Entertainment USA, presents a $10,000
donation to
Ruth Rathblott, Associate Executive Director, BBBS of NYC, at the Teenage Zombies:
Invasion of the Alien Brain Thingys video game launch party at the Nintendo World
Store in Rockefeller Plaza on Saturday, April 12th. All proceeds from sales of the
game were donated to BBBS of NYC.
Our matches as well as other children and their families enjoyed playing the game
and having their pictures taken with the Zombie characters on a sunny spring day in
early April at the Nintendo World Store.
The fun, new Teenage Zombies game (rated E10+) was available to play at every store console and BBBS
of NYC materials, a zombies t-shirt, sticker, and balloon were distributed in goody bags to all
attendees. BBBS of NYC banners were displayed and videos were shown on big screen TVs in the
stores.
"This game uses cartoon characters, in the form of zombies, to encourage teamwork and overcoming
challenges, which are part of the mentoring relationship. As our partner, Ignition appreciates the
power of mentoring and is providing much-needed support," said Allan Luks, Executive Director, Big
Brothers Big Sisters of New York City.
Ajay Chadha, President of Ignition Entertainment USA said, "We're very excited to partner with an
organization such as Big Brothers Big Sisters of NYC which continues to change the lives of New York
City's children." Ajay teamed up with BBBS of NYC to provide resources needed to help us continue
to match each child with a mentor. Ignition Entertainment plans to launch another children's video
game and hopes to partner with Big Brothers Big Sisters of NYC in the future.
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Big
Brothers Big Sisters of New York City | 223 East 30th Street |
New York, New York 10016 | 212.686.2042 | help@bigsnyc.org
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