On Clinique Happy Day, Friday, December 11, 2009, Clinique will offer packs of Happy Holiday Cards with artwork created by our Littles as free gifts with purchase at select Clinique retail counters nationwide, while supplies last.

Clinique Happy also has created a new Facebook application to celebrate Happy Day, where people can create cute, personalized holiday ecards on Facebook, post them on their walls and share them with their friends. The designs created by our Littles are among the artwork choices provided. Check out Clinique’s fan page and application on Facebook.

The Clinique “Share Happy Get Happy” online video campaign gave consumers the opportunity to share happiness with friends and family by creating and sending free personalized Happy videos. For each e-card sent. Clinique Happy donated $1.00 – up to $100,000. Senders received an email offer for a free spray bottle of Clinique Happy, redeemable at Clinique counters. Many celebrities enjoyed sending Clinique Happy e-cards and the campaign received significant press coverage.

For the Glamour Reel Moments Series, sponsored by Clinique, each time an original celebrity-filled short film was viewed online or song was downloaded free-of-charge, Glamour Magazine donated $1.00 – up to $10,000. Free DVDS of the 3 films also were available at Clinique counters.

On Happy Day, Happy Ambassador Whitney Port from MTV’s The Hills spread holiday cheer with random acts of happiness in New York City. She skated with our delighted children at Wollman Rink in Central Park before heading to Bloomingdale’s where she posed for pictures with fans for the new Clinique Happy Personalized Photo Bottles. On Happy Day, Clinique donated $1.00 for each Happy Personalized Photo Bottle purchased – up to $10,000. This initiative also garnered wonderful coverage by the media.

“We are thrilled to be working with this fantastic organization,” said Jane Lauder, Senior Vice President Global Product Marketing for Clinique. “Since the inception of the brand, we have been committed to mentoring and education -- focusing on providing our Consultants with the best education and career mentoring possible. Partnering with Big Brothers Big Sisters is a natural extension of our mission to educate and mentor…”

Back to Top

To celebrate the launch of its new video game, Teenage Zombies: Invasion of the Alien Brain Thingys, Ignition Entertainment held a launch party at the Nintendo World Store in Rockefeller Plaza and donated all proceeds from sales of the game to BBBS of NYC. Ajay Chadha, President of .Ignition Entertainment, presented us with a $10,000 donation.

During the fun cause marketing retail event, the new Teenage Zombies game (rated E10+) was available to play at every store console and BBBS of NYC materials, a Zombies t-shirt, sticker, and balloon were distributed in goody bags to all attendees. Our banners were displayed and our videos were shown on big screen TVs in the stores. Our adult mentors and children with whom they are matched as well as many other children and their families enjoyed playing the game and having their pictures taken with the Zombie characters.

"This game uses cartoon characters, in the form of zombies, to encourage teamwork and overcoming challenges, which are part of the mentoring relationship. As our partner, Ignition Entertainment appreciates the power of mentoring and is providing much-needed support," said Allan Luks, Executive Director, Big Brothers Big Sisters of New York City.

Ajay Chadha, President of Ignition Entertainment USA said, "We're very excited to partner with an organization such as Big Brothers Big Sisters of NYC which continues to change the lives of New York City's children."

Back to Top

If you love to read magazines, you can help BBBS of NYC by ordering or renewing your favorite magazines through our longtime cause marketing partner.You'll get big discounts and DialAmerica Marketing will contribute 12½% of your paid subscription to us--at no additional cost to you. Order today!

"DialAmerica is thrilled to have donated over one million dollars to our wonderful charity partner of over 35 years, Big Brothers Big Sisters of New York City," said Art Conway, CEO and President, DialAmerica

Back to Top

On Thursday evening, August 28th, a special concert event benefiting Big Brothers Big Sisters of New York City was held at Rumsey Playfield in Central Park. The popular platinum album-selling rock band and Best New Artist Grammy Award nominee Paramore performed with opening acts Jacks Mannequin, Phantom Planet, and Paper Route. A percentage of concert ticket sales were donated, empowering us to change the lives of more disadvantaged children in our community.

Before the concert, our children and their mentors enjoyed a special meet and greet with all the band members. Hayley, Jeremy, Josh and Zac signed autographs and posed for pictures.

Back to Top

For this 3-day cause marketing store event, AE donated $1.00 from every purchase. American Eagle Outfitters also is our Workplace Mentoring Program Partner and supports the Big Brothers Big Sisters organization nationally.

Back to Top

On two separate evenings, Loehmann’s Chelsea invited consumers to a fun night of shopping benefiting Big Brothers Big Sisters of New York City. During these retail cause marketing events, customers enjoyed a special discount, along with refreshments, prizes and more. Loehmann’s shared 5% of the evening’s proceeds with us - donating over $6,300.

Back to Top

On their designated Denim Day, Marsh & McLennan employees purchased special stickers for $5.00 each that gave them the rare opportunity to wear jeans in the office. Big Brothers Big Sisters of New York City received all Denim Day sticker proceeds as well as other donations from MMC employees who raised nearly $3.000 for our children.

Back to Top